Master Resell Rights (MRR)
The Master Resell Rights package allows selling to your customers both the product and the resell rights to that product. In other words, if you buy a product with Master Resale Rights, you can resell it and (if you want) you can pass along the resell rights to your customers too. This increases the value of the product significantly, because your customer may resell the product for profit as you did. In my research for this rights package, I did not see that it allows you to change the product in any way although that may be covered in the package terms that you should have got with the purchase.
Resell Rights (RR)
This right allows you to sell a product and keep 100% of the profits but you cannot pass any rights (apart from PUO) on to your customer.
Private Label Rights (PLR)
The Private Label Rights package allows you to edit or customize a product and even put your name as the author before reselling it. You can change the content in many ways, such as writing an additional introductory paragraph, editing the title, changing the cover or completely modifying the product. Private Label Rights vary, with licenses offering full authorship while others limit distribution, and restrict what can be done with the content. In general, any digital product that allows you to change the content and claim its authorship can be called a PLR product.
The Giveaway Rights package allows you the right to freely give away the item as you see fit. However, you don’t have the right to claim ownership or authorship. You also don’t have the right to sell the item or to charge anything for it. On this site Giveaway rights are also offered in conjunction with MRR and so you will need to read the license to understand what you can do with each part of the product you download.
Personal Use Only(PUO)
Personal Use Only is the most restrictive rights package available. It basically means that it is just for your use; you can’t change it or sell it just use it.
There is an upsell to the product which allows someone to sell the product to their customers with personal use rights.
Here is the product funnel: